Anthropology and Business

Interested in how to use anthropological knowledge and training to creatively shape innovations in business? Check out ReD Associates:

http://www.redassociates.com/about/

From there “About” page:

“ReD Associates is an innovation and strategy consultancy. The anthropologists, sociologists, economists, journalists, and designers who make up ReD employ the methods of social science to study human behavior.

Our teams in Copenhagen and New York work together to develop deep insights into how and why consumers make decisions. We use these insights both to see the world in more compassionate and complex ways—and to identify new opportunities for our clients.

We benefit hugely from having a very international staff: Our diversity of perspectives enables us to ask culturally relevant questions and explore the world in open-ended ways.

In our practice we employ methods and ways of thinking from two domains—social scientific practices from ethnography, market analysis from traditional business practice—to provide clients with clear and comprehensive directions for moving forward.”

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